Brewdog Thank Their Shareholders

Now i've always had a love/hate relationship with the Bad Boys of Scottish brewing, They make some cracking beers, and they fair helped speed up the opening up of the wider beer market, But they have often gone too far in some of there marketing and i down right loathed their attitude to Cask beer (My preferred dispense method)

But never before have they shown such disdain to there biggest fans than with the Sale of the Limited Edition BA Tokyos.


As always this was offered first to their shareholders. You know those people who invested in the Company. It was explained that it was an expensive beer and very limited so it would cost a lot. In fact £24 pound a bottle.

Now thats a lot of money for a 330ml bottle, and as many say you can choose not to buy it. I However  choose otherwise and did indeed buy them, and you know what it turns out that i bought them at the 'Special' price of £24. Because they have been seen in shops for way less than this, rumour has it as low as £14 and  given that the shops will be making there own profit as well Brewdog must have been selling this for considerably lower.

Turns out Shareholders are now being rewarded for their contribution to the Company by being offered Beer at a higher price than can be picked up in some shops. Thanks for that Brewdog. Its nice to know you valued our contribution,



Update 24-08-2012 : Brewdog said today "This was a simple admin error. We invoiced trade customers at wrong price by mistake."  Well thats as maybe be but im still pissed. Shareholders still ended up paying well over the price other had the chance to purchase at.