Tuesday, 7 February 2012

2/3 of a good Idea

Well im all for more choice in the serving sizes, in fact im all for complete deregulation in this area, but from the only place ive seen 2/3 introduced, it seems to have pushed up prices.

Beer 1 Jan 27  : £2 a 1/2          Feb 7 : 2.80 2/3   (£4 vs £4.20)
Beer 2 Nov 21 : £2.50 a 1/2     Feb 7 : £4 2/3      (£5 vs £6)
Beer 3 Nov 21 : 2.50 a 1/2       Jan 27: £3.90 2/3 (£5 vs £5.85)

Maybe 2/3 glasses wasn't such a good idea after all.


  1. they shouldn't be allowed to do that...

  2. well it is clearly marked. But it is easier to hide price rise on a change of size

  3. Just for clarification:

    What are the current prices of the 1/2, 1/3 and full pint pours for the beers in question? Are you making the point that this measure costs more by volume than a full pint of the same beer costs at present?

  4. The point is that the when the bar introduced the 2/3 pint glass, the price of the same beer seems to have also increased, and from the small sample quite dramatically. The price in () is the equivalent pint price(scaling up) assuming my maths is right

  5. I think it's unfair to assume they've used the debut of the 2/3 measure to increase margins in a specific area. They may have timed necessary price rises to coincide with the measure, but I don't think it's more sinister than that.

    A few things to consider before making conclusions:

    High alcohol beer tax in October. The company in question deferred price increases until January while most breweries tacked it on right away.

    January is a standard month for price increases anyway. Other breweries have also raised prices since pre-Christmas.

    The cost of bottles sold to retailers has also gone up, this isn't just in the bars. Rises across the board suggest a basic increase in costs.

    Various ingredients are presently more expensive than they were a few months ago - hops in particular.

    If the 2/3 measure costs more by volume than any other pour, that would be more concerning. But we don't seem to know that it does. Why not just ask them?

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  7. Yeah you could be right but an increase from £5 a pint to £6 seems quite steep.
    Esp given that a £5 is quite dear in the first place.

    and no 2/3 is not costing more per ml than any other pour.

    And looking closer, your right other beers have gone up mostly by about 25-50p none as much as £1 though.

  8. If the pint in question is a 7.5%+ beer, also subject to standard annual price increases and rises in the cost of ingredients, I don't think the extra amount is beyond credibility. It's not awesome, but I think there are plenty of reasons it's legit.